Joe Camel and Sexual Perversion

By David J. Stewart

       It is no secret that SEX SELLS in advertising. Tragically, such wickedness has corrupted our morals in America, to the extent that many people no longer see any spiritual harm in pornography, fornication, nudity, prostitution or immodest attire. Look carefully at the photo to the right and you'll observe a woman's legs open, and the intercourse act. Booze, cigarettes and immorality are inseparable.

Joe Camel was advertised between 1987 and 1997 by the R.J. Reynolds cigarette company. I remember seeing full-size billboards while the advertising was going on. A fellow Christian brother pointed out the advertisement to me while we were soul-winning one day. I was stunned at the subliminal filth. Even worse, Walt Disney has used the same subliminal filth in their children's movies. Here's the male organ in the scene up close from the movie, The Little Mermaid. American society has become so filthy and lewd.

Joe Camel (officially Old Joe) was the advertising mascot for Camel cigarettes from late 1987 to July 12, 1997, appearing in magazine advertisements, billboards, and other print media. Prior to 1987, the character had appeared in animated television advertisements.

Joe Camel was conceived in the 1950s by Billy Coulton, art director in Long Island working on a T-shirt promotion for the brand in Europe. The R.J. Reynolds U.S. marketing team, looking for an idea to promote Camel's 75th anniversary, re-discovered Joe in the company's archives in the late 1980s. At that time, R.J. Reynolds' staff found that the Camel brand had a reputation as an "old-man's cigarette." The staff wanted a new campaign to make the brand more attractive to contemporary smokers.


Sexual perversion has become the norm in advertising. Joe Camel is a loser. The latest TV commercial presents William Shatner (i.e., captain "Kirk" from Star Trek) as a negotiator, fielding calls from distraught would-be travelers and making deals for them. In the commercial, he seduces a female hotel clerk into marking down a room and makes the statement... “Sometimes doing the wrong thing can feel so right,” as he seductively places his hand over hers on the computer’s mouse. When she discounts the room by half, he purrs, “You’re so naughty.” This is so horrible. 

No one should ever joke about sin. It is tragic that America not only spits in God's face, but mocks God as well. We don't just commit sin, we name one of our most popular cities SIN CITY! How do you think God feels about that? Do you think God approves of Las Vegas? Las Vegas is a hell hole. God is angry with our nation, but most people are living in denial. Proverb 30:12, “There is a generation that are pure in their own eyes, and yet is not washed from their filthiness.” This describes America. We are Living A Big Lie in America.

Everything from homosexuality to adultery is mocked nowadays. Companies hire advertisers to make sexually-perverted commercials, guaranteed to sell their product. They know that the carnal nature of mankind is “dirty minded” and prone to evil. Jeremiah 17:9, “The heart is deceitful above all things, and desperately wicked: who can know it?” There's no TV show in America any more evil than Desperate Housewives. Truly America deserves to be severely judged for our sins. We are a nation of boozers, smokers and hypocrites. 

And to think, people kill their own children by abortion. Children are a gift from God. Psalm 127:3, “Lo, children are an heritage of the LORD: and the fruit of the womb is his reward.” Abortion is a selfish act of cruelty, rebellion against God's Word and a social agenda of global eugenics. The Planned Parenthood Federation of America [PPFA] is racist (70% of PPFA clinics are in minority neighborhoods). The baby has no choice.

America has become a wicked nation. SIN CITY Las Vegas is nothing less than tempting the hand of God to judge our nation. Hollywood, Madison Avenue, Wall Street, Broadway are all serving the Devil. The U.S. has become so sexually degenerate that homosexuals are actually being issued marriage licenses by several States. I don't condemn anybody, for the Bible condemns all humanity as guilt sinners (Romans 3:19). Howbeit, as born-again Christians we should take a firm stand against defiant sinners who are attempting to corrupt society with wickedness.

Certainly, of all the evils in America, Cigarette smoking is not the worst of faults. I would consider cigarette smoking more of a bad habit than a sin, like drinking booze. However, we know that drunkenness is a sin (1st Corinthians 6:10). I cannot say that smoking cigarettes is a sin. Charles Spurgeon, London's mightiest preacher, smoked a cigar regularly. Howbeit, if God wanted us to smoke, He would have placed a chimney on top of our head. So many people have prematurely died from lung cancer because of cigarettes. Certainly, that is not God's will. James 4:17, “Therefore to him that knoweth to do good, and doeth it not, to him it is sin.” I think most people know that smoking cigarettes is not something good to do. But like I said, I cannot say it is a sin. Some people do, I don't. I don't smoke and never have, thankfully. If you know in your heart that God doesn't want you to smoke, then you shouldn't smoke.

As far as smoking itself, there's nothing more disgusting than cigarettes to me. If I'm eating in a restaurant and someone starts smoking, I generally make a fuss. It depends if I was there first, or them. If they were there first, I say nothing. But if I was there first, I look for a sign and complain to the waiter if it says no smoking. Thankfully, cigarette smoking is being outlawed in restaurants. It's a filthy habit. Cigarettes produce harmful carbon monoxide gas, as well as THOUSANDS of other toxic chemicals. Second-hand smoke is hazardous . . .

Heavy metals like arsenic, cadmium and lead have been detected in sidestream cigarette smoke, demonstrating that these toxic elements can travel different distances in air flow.

Smoking cigarettes produces upwards of 4000 chemicals; many are toxic and around 40 cause cancer. These compounds remain in the air as environmental tobacco smoke which is inhaled by other people in the area. There are two main types of tobacco smoke: mainstream tobacco smoke that is exhaled by the smoker and sidestream smoke that comes from the tip of the burning cigarette. 


Humans are strange creatures. We know something is bad for us, but we do it anyway. What is wrong with people? Is it any wonder why 95% of the world is headed straight into the fires of Hell? Matthew 7:13-14 tells us that most people are on the highway to Hell in their sins. No one has to go to Hell. It is our choice (John 6:37).

I recently heard a Catholic priest say, “We really don't know who goes to Hell.” Well, he would know if he read the Bible. 2nd Thessalonians 1:8, “In flaming fire taking vengeance on them that know not God, and that obey not the gospel of our Lord Jesus Christ.” Anyone who doesn't OBEY THE GOSPEL goes to Hell to be tormented in flames forever. Cigarette smoking won't send you to Hell, but it'll make you smell like you've been there. The reason why unbelievers go to Hell is because they reject Jesus as the Christ, the Son of God.

How will you spend eternity, smoking or non-smoking . . .

 Revelation 14:11, “And the smoke of their torment ascendeth up for ever and ever: and they have no rest day nor night, who worship the beast and his image, and whosoever receiveth the mark of his name.”

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